So you want to know why your Google Business page doesn’t show up in search results? No problem!
This post will attempt to explain everything that should be done to rank in the top section of the Trust Box and Maps section.
Firstly if you haven’t created a Google Business page yet you should head over here and go through the step by step tutorial.
Secondly, your business page needs to be verified. If you haven’t verified yet go to your page and you should see a warning sign at the top of the page. (See below image)
Next there is three main points you need to consider.
- You have optimised your business page and included keywords people are searching for.
- You have created citations on business directories and web directories.
- Your site ranks well and on the front page.
Not so hard really? Well I’m going to go over all these points in detail and explain steps you can take to make sure you cover your bases.
A bit about optimisation; You don’t want to overdo it here. Just write for the user and include your main 2-3 keyword phrases once each in the description. Use location in the title if possible (your business name). For instance; “Don’s Bakery – Gold Coast”.
Make sure your G+ Business Page is 100% complete and has unique images. The final meat to the potatoes here is Google reviews, you want only genuine reviews and try to aim for 10 or more. If asking for customers for reviews you can link them your page URL + about?review=1 for example;
The categories you choose for your page are significant, in fact the 2015 study done by Moz indicated the category section was the third most important ranking factor for local trust box (Also known as carousel). Thankfully you can edit your categories at any time and include additional categories, just make sure they are relevant. For a full list of categories see this site
The other biggest factors when it comes to ranking in Google local is the physical location in the city and the consistency of authoritative citations. This brings me on to the section, CITATIONS. What is a citation exactly? In the context of your business a citation is specifically the name, address, phone number and your website URL. Other information such as opening times can be included but are typically optional. Whenever these things appear on a website property it counts as a citation. In other words, whenever you have a listing in a business directory such as yellow pages it counts as a citation.
In past years the greater the number of citations produced the greatest results. Thus people used to get listed on every site they could, and even build 10,000’s of pages on web directories including their name address and phone along with the typical URL listing of a web directory.
However, recently many experts confirm that Go0gle are now ranking people with quality citations rather than quantity. There are a number of business directories you can sign your business page up to, in Australia (the first 15 are considered the best) these include;
AUSTRALIAN BUSINESS DIRECTORIES
- agfg.com.au (dining & tourist businesses)
Other considerations for citations should include social media such as Facebook, Google, Youtube and Twitter for example.
REMEMBER TO KEEP CITATIONS UNIFORM. THEY ONLY COUNT IF THEY ARE ACCURATE AND REFLECT THE SAME AS THE CITATION ON YOUR GOOGLE+ BUSINESS PAGE.
After you have optimised your page and included authoritative citations around the web the next task is to also rank well on the first page for your niche keyword groups and locations. This requires a whole other post of it’s own, or rather several posts, as there are many hundreds of ranking factors to take into consideration. Even just your website pages alone Google takes over 200 different factors into consideration for where you should be placed for a specific keyword group.
Then there’s also your website citations (links) on other websites to indicate to Google how authoritative your website is. There’s also analytics data such as bounce rate, time to load your website, and how many people click through to your website from links around the web.
That SEO Guy offers SEO and web design services at affordable prices. But if you’re wanting to DIY keep reading the blog as I will post more about making your website better, and rank better in Google.